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Glu & Sega Extend Partnership

September 6th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

GluGlu has announced that the partnership with Sega Europe will be extended, and so, Glu will continue to distribute several Sega mobile games in the EMEA and Oceania territories.

"SEGA is renowned for quality, engaging game play, and we’re pleased to extend our relationship to bring more of these world-class games to mobile consumers," said Jill Braff, senior vice president of global publishing, Glu. "Our relationship with SEGA has already delivered significant success and demonstrates Glu’s ability to bring to market the high quality games with partners that are true to the original title."

Among the SEGA titles covered in this extended partnership are Sonic Golf 2D, which is due out this month, as well as Sonic The Hedgehog 2, The Golden Compass and SEGA Rally.

"Glu has been a valuable partner for us over the last two years in bringing key SEGA titles to a vast audience of mobile gamers," said Alan Pritchard, Managing Director – Europe North, SEGA. "Our extended partnership based on SEGA’s brands & licences and Glu’s mobile expertise, will allow us to continue to bring great games to the consumer on the Mobile platform."




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