April 3rd, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
Glu Mobile has signed a new licensing deal with FreemantleMedia to get hold of popular show formats like The Price is Right and Family Feud for North and Latin America.
The new brands fit perfectly into Glu’s portfolio, as the company is known for turning TV formats into mobile games.
The Price Is Right, now hosted by popular comedian Drew Carey, is the longest- running game show in television history. Family Feud, with local versions having aired in more than 42 countries, is one of the most successful game show formats in the world.
"The Price is Right and Family Feud are the gold standard of game show brands, and we are delighted to announce our partnership with FME to bring these brands to mobile," said Jill Braff, senior vice president of global publishing, Glu. "With Glu’s strong marketing and deep carrier relationships, we look forward to bringing these widely-recognized brands to a broad audience of loyal fans."
"Glu is a natural partner to bring these world-class brands to the mobile phone," said Jason Turner, senior director of Interactive for FremantleMedia Enterprises in North America. "Their ability to deliver a regionally tailored, quality game play experience is unmatched."
