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Glu Involves Operators in Crime

January 20th, 2010 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »

Glu In a new attempt to win the hearts of the operators, Glu has started to include content/platform managers of several big channels in their latest ‘Crime Files’ games.


With this tactic, Glu creates a new level of involvement of the operators as the persons responsible for selecting the right quality are becoming stars in the products they sell.

Thanks Stu for the find.

55nerb




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    2 Responses to “Glu Involves Operators in Crime”

    1. sam says:

      Oh dear…

    2. Spam says:

      did they run out of marketing money or do they sell it as branded content

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