GfK: iPhone Users Most Loyal

November 30th, 2010 by Arjan Olsder Posted in Research & Stats | No Comments »

According to a study from GfK, 60% of iPhone owners plan to stick with their device for renewal. This makes iPhone consumers the most loyal ones. Possible reasons are app-investment as well as fanboyship.

With other Smartphones, loyalty seems to be a real issue. Only 35% of BlackBerry users are willing to stick to the brand and for Android (28%), Symbian (24%) and Windows Mobile (21%) the numbers are even lower.

Tags: Android . BlackBerry . GfK . iPhone . Loyalty . Symbian
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