April 13th, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »
About a year ago, GetJar launched their White Label store program to stimulate downloads through operators. Now, the company announced it will be ending the program as consumers moved away from the operators.
As GetJar CEO Ilja Laurs states, operators have become dumb pipes and lost their connection with the consumers. Operators manage to attract only 1% of their consumers to their decks and that’s not good to drive volumes.
