September 9th, 2007 by Arjan Olsder Posted in Analysis & Editorial | 1 Comment »
Electronic Entertainment Design and Research investigated the effects of added functionality in games, compared to incoming revenues. It sounds obvious, but how much will it do for real?
According to the document, adding a community to a game means a possible increase of 25% revenue streams. Mostly through upgrades and other services that are valued by the gamer. If a developer also adds multiplayer functions, they can expect another increase of 25%. This research (found by MocoNews) is based on the console gaming market. As MocoNews says, it is only logical if the same applies for mobile. However since every publisher (and even companies like Nokia) is launching it’s own multiplayer / connectivity platform, we at MobileGamesBlog.com think it can be pretty confusing for the consumer to connect with friends while consoles have a clean centralized platform.
Hi,
In our experience these numbers are on the low side. In addition to a bigger turnover per user there is a much bigger effect. The viral growth of the use of games in (social) multiplayer gaming is much bigger. At Ex Machina we see 10 to 100 times better results for the combination of these two factors.