March 30th, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Several weeks ago, Gameloft announced to start Tweeting their news in the Dutch language. We started following the company and noticed it is nothing like a smooth ride for them.
Unlike their main Twitter account where we always get direct feedback, we sent some Dutch questions to their Dutch account. All remained unanswered which gives us the idea that nobody is really monitoring the account. Today, we also discovered that tweets on the account are all English again.
“Gameloft_NL: NOW on your mobile: BLOKUS, the colorful strategy game with 4 game variations and a Hot Seat multiplayer mode! http://tinyurl.com/ygtnalf”
We loved the idea of Gameloft paying more attention to the Dutch mobile gamers but the execution of it seems to be a bit messy.
