March 10th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »
Hollywood is masively recycling evergreen licenses. As a direct result, we will be able to enjoy yet another Terminator movie by the end of May. Mobile game developer and publisher Gameloft managed to get hold of the brand from Halcyon.
In this new movie, Christian Bale stars as John Connor, the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright (Sam Worthington), a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.
“The Terminator franchise is one of the world’s most recognized brands and Gameloft is pleased to create the game that brings the excitement of the movie to your fingertips,” said Gonzague de Vallois, senior vice president of publishing, Gameloft. "The film provides an optimal environment for our new game and will capture the thrills of the sci-fi adventure for Terminator Salvation fans worldwide."
“We are excited to bring an immersive cinematic experience to mobile gaming with the release of Terminator Salvation" said Cos Lazouras, president of Halcyon Games. "Players will have the ability to expand their interaction with the Terminator universe with content that is unique to this platform."
