April 23rd, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
Gameloft has announced their deal with Dreamworks Animation SKG for
Shrek the Third which is due to release in cinema’s May 18th.
The mobile game will follow the storyline closely and is scheduled to go live at the same time the movie enter the cinema’s (which probably means production has already started before the deal was completed in order to reach the deadline).
“We are thrilled to partner with DreamWorks Animation to bring the imaginative world of Shrek the Third to mobile gamers worldwide,” said Michel Guillemot, president, Gameloft. “We look forward to collaborating with DreamWorks to capture the trademark humor and originality featured in the Shrek series in our products.”
"Gameloft’s history of producing award-winning mobile games speaks for itself," said Rick Rekedal, head of U.S. Licensing, DreamWorks Consumer Products. "We are confident this license will deliver a truly enjoyable mobile game experience for Shrek fans and gamers alike."
