February 8th, 2010 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies | No Comments »
Creating a huge fanbase isn’t easy and we have to admit, Gameloft has been working very hard for it. Over the past months we have seen the company do many promotions with the result of reaching 100.000 Twitter followers today.
Apart from giving away iTunes credit with every 20 (or something like that) followers, the company organized a grand finale where signup no. 100.000 has earned himself a brand new Xbox 360. The user was @countgameula (which is better than the viagra seller who started following us this morning).