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Focus On: Square Enix Ltd.’s John Yamamoto

July 20th, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

The expansion of Square Enix’ European division heralds a whole new era for the Japanese giant in this territory – with self-publishing, moves into other media and even local development all on the cards. Rob Fahey caught up with new European president and CEO John Yamamoto…

The arrival of one of Japan’s biggest publishers on European shores is a fairly major event for the games market in the PAL territories. Although some Japanese firms – Konami and Capcom are good examples – have major presences in Europe and have been publishing their own titles here for years, they remain the exception rather than the rule. In general, Japanese firms – even those with US subsidiaries – have been happy to sit back and allow other publishers to handle their products in Europe. More …

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