November 4th, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Next to e-books overtaking mobile games on the App Store, Flurry revealed another interesting demographic. They tracked the ‘addict’ segment in Apple’s App Store.
These addicts are consumers that an app over 100 times a month. That’s the same app for over three times a month. Those addicts are using those apps at a factor ten compared to regular users.
As the chart shows, 1.2% of the users are currently having an app addiction. This number is set to grow but amongst the 40 million consumers tracked, it already means 0.5 million addicts in the market.
Tags: Addiction . App . Application . Flurry . iPhone
Permalink: https://www.mobilegamesblog.com/flurry-theres-an-addict-for-that/
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