January 4th, 2010 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Flurry (which has just merged with Pinch Media) has now announced a new collaboration with ComScore. The two will team up for mobile audience measurement services.
With this new collaboration, ComScore’s mobile panel data will be merged with Flurry’s App Usage stats. The new collaboration will mean Flurry reaches 80% of the iPhone, BlackBerry and Android handsets in the market.
ComScore will be providing the collected data to publishers, agencies, marketers, advertisers and many more interested parties.