January 27th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | 2 Comments »
Barclaycard’s Waterslide Extreme was already known as a very successful advertgame from Fishlabs. Now, the company revealed that this game attracted 10 million downloads since its release on July 16th 2009.
As soon as the game was released, it got huge traction and reached the top of the free charts in 19 territories. In the first two weeks, it generated 1 million downloads which brought huge exposure to Barcleycard.
50% of the downloads originate from the US. The UK follows at second place and the French take third spot. There are still 40.000 downloads per day. The game is played about 4 times per consumer and for about 2.5 sessions per play. In total, consumers have spent 100.000.000 minutes in the game.
"Barclaycard's Waterslide Extreme demonstrates the enormous coverage and high attention mobile ad games on the iPhone can generate,” comments Michael Schade, CEO of FISHLABS Entertainment GmbH. “And this is just the beginning. With Android and OVI from Nokia, there will be more channels in the future for emotionally bonding an audience of millions with high quality mobile applications. For global brands, mobile apps should be an integral part of the marketing mix of print, TV, and online advertising.”
Congratulations – this kind of number also proves bigmouths like Markus Kassulke from Handygames completly wrong.
If you are going to attack people in the open, then at least identify yourself ‘Andy’ 😉
By the way, we do have your IP address but it is MGB policy not to make it public.