EU and US Tablet Owners More Comfortable Paying for Content

March 21st, 2012 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

According to a study from Nielsen, tablet owners in America and Europe are more comfortable to pay for content on their devices. Americans are most likely to pay for mobile content.

In the US, most tablets owners have, at some point, paid for music (62%) on their devices. Runners-up are books (58%) and movies (51%). In Europe, news is the most popular type of content with 44% of the owners paying up for it in Italy, 19% in the UK and 15% in Germany. Italy happens to be the country most willing to spend money on content.

Tags: Content . Nielsen . Pay . Report . Tablet Owners
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