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Enpocket’s Mobile Media Monitor Finds Mobile Ownership and Sophistication Growing Fast in US

August 23rd, 2004 by Ashu Mathura Posted in Research & Stats | No Comments »

The Mobile Media Monitor also indicates increased sophistication of usage in the US market. The fastest growing media downloads are Java and BREW games, which show a 75% increase quarter over quarter. In Q2 there were 4.4 million adults downloading games to their phones – this has risen to 7.7 million in Q3. This growth is particularly dramatic in the 18-25 year age group. In Q2 11% (or 2 million) of 18-25 year-old phone owners were downloading games – rising to 22% (4 million) by Q3 2004. More …. More …(2)

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