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ELSPA; Replicate the High Street Retail Model

May 29th, 2007 by Arjan Olsder Posted in Distribution | No Comments »

Elspa Mobile Entertainment Magazine reports that The British Entertainment and Leisure Software Publishers Association (ELSPA) has announced an agreement to streamline mobile game publishing along operators.

In agreement with EA Mobile, Gameloft, Glu and I-Play, mobile games will now be released on all UK operators at the same day. This is the same tactic which console/PC publishers apply where they release games in big territories at the same day. This should improve communications toward consumers as they will know when a game is available without caring on what network they are.

One question is raised though

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