January 12th, 2010 by Arjan Olsder Posted in Companies & M&A | 2 Comments »
EA has announced that expectations for their 2010 financial year will be below previous expectations. December revenues were disappointing for the games publisher.
John Riccitiello explained that both the EU and the US where bringing less revenues than expected. For the year 2010, John expects the entire games market to stagnate or even shrink.
Tags: 2010 . EA . Expectations . Financial Year . John Riccitiello
Permalink: https://www.mobilegamesblog.com/ea-lowers-their-2010-financial-outlook/
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…and they will have to rethink the current mobile games market. They are burning to much money! John already realized it. Lets see what EA will do end of the year 2010
A game market that’s so dependent on other industries (such as movies or console/pc games) is bound to suffer from times like these. The other industries are dealing with enough problems on their own, fruit of their bad business policies, for the most part, but the mobile game industry is just too young to stand out on its own and assume its own identity. Once they do that (and the first guys to do that will have the advantage), it will boom, I have no doubt.