August 18th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
Deal or no Deal has probably been the most interesting mobile license
for years, but also one of the hardest as it’s a license per territory.
EA licensed the title for the UK.
Deal or No Deal first launched in the UK in October 2005 and has pervaded UK popular culture since then. The hugely popular show attracts average daily audiences of over 2.3 million on Channel 4 and the format has aired in over 80 countries worldwide. EA Mobile will build on the brand values that have created this success to develop games that deliver an experience that faithfully reflects the elements the fans love from the TV show
