July 16th, 2009 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Following closely after Volkswagen and BMW, Nissan has now also launched a game to promote one of their new cars. The game has been created to promote the new Nissan Cube.
Just like with Volkswagen, the game is exclusively designed for the iPhone (and so, leaving out 80-90% of their consumers) and called cubeparty. The game allows consumers to take the car for a ride through a 3D landscape and to fully customize their ride.
“The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience,” said Jonathan Epstein, president and CEO, Double Fusion. “Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion’s commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences.”
“cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices,” said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. “Double Fusion’s extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience.”
If you are a Nissan fan, check our sister site nissan.startpagina.nl for more on Nissan.
