January 10th, 2011 by Arjan Olsder Posted in Research & Stats | No Comments »
The year 201 is over and so, Distimo has created a report on what 2010 has brought us. One of the things the report tells us is that the 300 top free apps in the US are generating 3 million downloads every day.
Those three million downloads are interesting when looking at the top 300 paid apps in the US. Those apps only generate 350.000 downloads. Just over 11%. That difference in download size is a reason for many developers to switch to alternative monetization methods than pay-per-download. Revenues from in-app purchases in already paid for apps doubled on both iPhone and iPad. In-app purchased in free apps are most successful on iPhone.
The total size of Apple’s App Store nearly doubled in size over 2010 to 300.000 apps. Android Market grew to 130.000 apps. Six times the size of 2009 while BlackBerry App World is at 18.000 apps and Ovi is at 25.000 apps.
The report also tells us the iPhone is no longer a plaything as more and more consumers start downloading productivity apps. On BlackBerry, Entertainment is still growing faster than productivity. On Android and Ovi growth of both is balanced. Angry Birds are the most successful games while Facebook is the most successful app in 2010.
One thing that declined nearly everywhere is the pricing of apps in the top 100 apps on every app store. Only on Android Market, prices increased, with just 1%. This is mainly due to the increase of free apps. Distimo noticed that pricing levels are getting to the same levels regardless of the store you pick.
