November 25th, 2010 by Arjan Olsder Posted in Brand Licensing, Platforms: iOS | No Comments »
Last week, Coke introduced the augmented reality game LiveCycle to promote both the Coca Cola Zero and Tron brands. The game is best played in open spaces outside.
The game (that requires you to login to Facebook) is best played in an open field. As you’d expect, you are a living Tron lightcycle so you need to run around to create light walls and hope your enemies crash into them. Sadly enough its not a multiplayer game, so you have to battle a.i.