October 3rd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Though Overloaded, which was previously owned by Endemol, started selling the first Deal or no Deal games in several countries, the license now seems to get spread amongst several companies. Earlier this week, Gameloft announced their purchase of the license from Endemol UK, which restricted them to the UK. Today, Mobliss announced to also have the license, but from Endemol USA. This possitiones Mobliss to operate the license in probably the biggest market and makes me curious about the results compared to Glu‘s “Who wants to be a millionaire”.
