September 11th, 2008 by Arjan Olsder Posted in Companies & M&A | No Comments »
Platform operator Mpowerplayer has received $2.5 million in a series A funding round lead by Atlantic Ventures, the Center for Innovative Technology GAP Fund, and LaunchBox Digital.
The funding comes at a time of heightened interest in the mobile game industry, following Apple’s successful launch of its App Store for iPhone, and with Apple’s rivals seeking to follow suit.
"70 percent of online consumers play games in their web browser, but less than 5 percent play games on their mobile phone," said Michael Powers, CEO of Mpowerplayer. "Every one of these people carries a game console in their pocket, but they need to discover what they can do with it."
Mpowerplayer will use the capital infusion to accelerate adoption of its widget-based mobile game catalog on the leading social networks and game-oriented community web sites. "Casual web gamers are a hugely under-served market for mobile content and we are uniquely positioned to bridge that gap," added Powers.
The company’s current customers include leading wireless carriers and mobile game publishers, such as EA Mobile and Sega Mobile, which use Mpowerplayer’s web-based technologies to power their own demo applications. Mpowerplayer’s turnkey platform makes it easy for consumers to find, try and buy mobile games and applications online.
