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CTIA: Fishlabs Goes Ad-Funded with Smaato

September 17th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Last week, Fishlabs and Smaato signed a deal to implement ad server technology into upcoming mobile games from Fishlabs. The first title will be the successor of Galaxy on Fire.

Fishlabs CEO & Co-Founder Michael Schade explains: “Thanks to the outstanding quality of Fishlabs mobile games portfolio and the success of popular shareware sites in the internet and on mobile we have a huge fan base of several million mobile gamers worldwide. Fully integrated ads are the best way to monetize from free trial versions without bothering users with complicated billing methods or copy protection. The SOMA

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