September 10th, 2007 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »
Vivendi Games Mobile has announced the winner to their recent competition on O2 where a consumer could win a role in their newest mobile game Crash of the Titans.
Stephen Massart is the lucky winner and will pose as Crash’s newest foe called Dimbo.
“We are thrilled to award Stephen Massart this once-in-a-lifetime opportunity to become a major video game character,” said Paul Maglione, president of Vivendi Games Mobile. “Working with O2 on this innovative activity was a great experience, and shows how the mobile game platform has evolved to the point where we can actively involve consumers into gameplay in the context of iconic video game brands.”
“Our customers were downright thrilled about the unique contest and the chance at being a star in a mobile game,” said Anthony Douglas, Head of Games, O2 UK. “The contest in partnership with Vivendi Games Mobile was a tremendous success with a significant number of downloads and customers participating in the contest.”
here Trailer:
http://youtube.com/watch?v=WUKAzOurQwg
🙂