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Consumers Don’t Want In-Game Advertisements

April 13th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

Our friends over at QuicklyBored have gathered some studies about mobile in-game advertising and came to the concussion it is unwanted by consumers as they are not used to it as much as with the current TV landscape. Read the full thing for all details.

This entry was posted on Friday, April 13th, 2007 at 4:39 pm and is filed under Ad Funded Gaming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Consumers Don’t Want In-Game Advertisements”

Adrian Cummings says:

April 14, 2007 at 8:26 am

It’s not the holy grail no, but it’ probably best for any mobile publisher now to offer both i.e. adwrapped and normal non-ad versions to buy… the operative word here then is ‘choice’… this the consumer always wants surely?

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