March 17th, 2005 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Paradox Studios Limited announced the release of the mobile game ‘Thums Up Everest Challenge,’ in association with Coca-Cola India. The game, developed by Paradox Studios, is based on Thums Up’s unique action packed brand campaign, the ‘Thums Up Everest Challenge – ‘Hai Dum?,’ which provides Thums Up drinkers an opportunity to test their mettle on the slopes of Mount Everest.
Mobile games have now emerged as the latest tactic to be employed in promoting brand campaigns. ‘Thums Up Everest Challenge’ is the world’s first ever mobile game to be used as a promotional tool. Made available to the 10 million subscriber base of the Reliance India Mobile network, the game sports a contest that promises the winner a Royal Enfield ThunderBird specially customised for Thums Up. More …
