December 13th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »
Digital creative agency Chunk Digital has announced the launch of Chunk Games, a new mobile unit within the marketing agency that is aiming purely at the development of multi-platform games.
The company has been developing games for several brands already and hopes the dedicated games division will help them to expand that part of the business with both branded and non-branded titles. Next to phones, the company has plans to release products for consoles and handhelds.
Donnie Kerrigan, Managing Director of Chunk Group, says, ““The whole notion of video games has changed over the last few years. Everyone is playing games now – and they’re playing them everywhere, on every possible device. That’s a massive worldwide audience and an amazing opportunity for developers, agencies and brands. However, you still need to know what makes a great game. Chunk Games’ whole focus centres on games, games that make people feel good. When you add this to Chunk’s experience and expertise in the wider digital markets, it gives us a huge advantage as the gaming sector grows. “Working in the games sector needs a dedicated and expert presence. Chunk Games was created to make sure that as a developer and publisher we’re building the right content for the right platforms and making the utmost of all the new opportunities offered by the games world as it goes in all of these exciting new directions.
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