February 7th, 2007 by Arjan Olsder Posted in Events & Conferences | No Comments »
At the marketing ABC, we asked Tony Leamer from Oberon about the main difference in marketing casual games and mobile games. We posed this question as Oberon Media has a strong web background and is expected to keep developing mobile games themselves since they acquired Blaze some time ago.
Tony explained us that Oberon sees the importance of carrier relations, but also the slim possibilities to get them. With a hand full of people in charge of the biggest channels in the US, getting a game live is a huge challenge. Oberon believes marketing mobile games on the web is possibly the best strategy at this moment. Oberon does this for example by offering Flash demos on sites. “The web is the biggest platform for mobile games” commented Tony.
