February 8th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
According to AFX UK, Celador, the company that is responsible for one of the biggest licenses in mobile today called “Who Wants to be a Millionaire“, has been acquired by the Dutch company 2WayTraffic NV for 106 Million Stg. Quickly after the deal was signed, 2WayTraffic announced 4 new deals to expand the license even more on a global level. With all the new deals to further capitalize the format we wonder if their mobile strategy might change as well?
