Archive for the ‘Marketing Strategies’ Category

N-Gage Starts Free Demo Promotions

June 16th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Nokia's N-Gage has started yet another promotion to make mobile gamers aware of their portfolio. This latest promotion offers gamers a free game code in return for opt-in text messages.

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PopCap (Bejeweled Twist) Promotion

May 26th, 2009 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Ever since I met the folks of PopCap games over at the CGA event in Amsterdam, their marketing activities have always been surprising me. Yesterday they surprised me again in regards to their new mobile game titled Bejeweled Twist.

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MobileAmusements Goes big on Dweebs

May 26th, 2009 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »

Dweebs was one of their hit PC games and eventually ended up in a small J2me game several years back. Now, the company has chosen to bring the furry critters back in the world of mobile gaming with a brand new iPhone title.

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Nokia and EA Mobile Start Dutch N-Gage Promotions

May 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Since last week, Nokia is putting a lot of effort in promoting the N-Gage service to Dutch consumers. The company offers a special trail period with six of their mobile games.

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MobPartner Starts Gameloft Affiliate Program

May 19th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

On the Gameloft forums, the MobPartner company announced that they have started an affiliate program for webmasters to sell mobile games through their own mobile portals (they call them wapmasters).

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Juniper: Freemium Apps Model to Dominate

May 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Juniper expects that mobile games and applications with a VAS model will dominate the market by 2014. Revenues could reach $ 14 Billion says their latest report.

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End2End Enables Mobile Games Rental at Optimus

May 3rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

End2End has launched its Smart Pricing solution with Optimus in Portugal. Smart Pricing is a flexible pricing solution that makes it possible for Operators to offer consumers a variety of billing options besides buying mobile games.

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MEDL Uses Crowd Sourcing for Fresh Ideas

April 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

MEDL has introduced a new way to aggregate smart ideas for new mobile games and applications. Instead of hiring some whizzkids, the company is utilizing crowd sourcing through their newest app.

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WWF China Starts Mobile Campaign

April 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

The World Wildlife Fund in China has chosen to use an augmented reality mobile game to inform China’s youngsters about the importance of the environment they live in. The game will mainly target the ones living in the big cities.

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SK Telecom Plans App Store

April 14th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Cnet found out that South Korean operator SK Telecom is planning to launch it’s own App Store. The eta version is planned to be available in June whereas the full commercial launch will be along September.