Archive for the ‘Marketing Strategies’ Category

Reverb Communications Caught Cheating on App Store

August 26th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Yes, we are finally back from Cologne and already received a tip about a story that Techcrunch ran on PR firm Reverb Communications. Those guys seem to cheat with consumer reviews to boost the apps of their clients.

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Lite Versions Boost Sales, So Why Wait?

August 3rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies, Platforms: iOS | No Comments »

TheApplicationFarm has released some insights as to how the release of a Lite version was stimulating their sales. The impact of a Lite version is so big, there is no reason to hold it back.

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SEGA’s Consumer Brainstorm Session

July 29th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

SEGA has without a doubt, one of the biggest libraries of games around. Most of them are suitable for conversion to mobile/iPhone. As so, SEGA asks the community which game they should convert next.

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Pixalon Goes Social, Announces new Projects

July 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Recent research shows that companies who adopt social media see a revenue increase of 18%. This is enough reason for Pixalon Studios to go social by adopting Twitter.

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Vodafone to Migrate From Live! To MyWeb

July 22nd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Vodafone Netherlands has confirmed that the operator will start migrating consumers away from it's Live! portal somewhere in the next few weeks. The same will happen in 7 other countries.

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Unilever and EA Mobile in Pot Noodle Promotion

July 14th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

EA Mobile and Unilever have teamed up in a promotion for Unilever's Pot Noodle meals. Consumers can collect three unique codes from the packages and exchange them for a free mobile game.

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Gameloft Starts @CastleOfMagic Naming Contest

July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Following the release of Caslte of Magic, Gameloft has announced a competition in which players can name the character for the next mobile game it will appear in.

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#redrocketgames starts Twitter Promotion

July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Developer and publisher Red Rocket Games has announced a new competition aimed at achieving more brand awareness for their studio's productions amongst Twittering iPhone owners.

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Radial 50 Does Radical Promotion

July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Radial 50 is launching their first iPhone game, and has chosen a competition to raise awareness for their title as consumers have a chance of winning gift certificates upon completion the game.

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Buy Your Way into the App Store

July 6th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

It's no secret that you can buy your way into the App Store by using clever advertising. Adwhirl, the company that specializes in in-game advertising on the iPhone, has investigated how much it will actually take you to get there.