Archive for the ‘Marketing Strategies’ Category
Reverb Communications Caught Cheating on App Store
August 26th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
Yes, we are finally back from Cologne and already received a tip about a story that Techcrunch ran on PR firm Reverb Communications. Those guys seem to cheat with consumer reviews to boost the apps of their clients.
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Lite Versions Boost Sales, So Why Wait?
August 3rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies, Platforms: iOS | No Comments »
TheApplicationFarm has released some insights as to how the release of a Lite version was stimulating their sales. The impact of a Lite version is so big, there is no reason to hold it back.
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SEGA’s Consumer Brainstorm Session
July 29th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
SEGA has without a doubt, one of the biggest libraries of games around. Most of them are suitable for conversion to mobile/iPhone. As so, SEGA asks the community which game they should convert next.
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Pixalon Goes Social, Announces new Projects
July 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Recent research shows that companies who adopt social media see a revenue increase of 18%. This is enough reason for Pixalon Studios to go social by adopting Twitter.
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Vodafone to Migrate From Live! To MyWeb
July 22nd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Vodafone Netherlands has confirmed that the operator will start migrating consumers away from it's Live! portal somewhere in the next few weeks. The same will happen in 7 other countries.
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Unilever and EA Mobile in Pot Noodle Promotion
July 14th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
EA Mobile and Unilever have teamed up in a promotion for Unilever's Pot Noodle meals. Consumers can collect three unique codes from the packages and exchange them for a free mobile game.
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Gameloft Starts @CastleOfMagic Naming Contest
July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Following the release of Caslte of Magic, Gameloft has announced a competition in which players can name the character for the next mobile game it will appear in.
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#redrocketgames starts Twitter Promotion
July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Developer and publisher Red Rocket Games has announced a new competition aimed at achieving more brand awareness for their studio's productions amongst Twittering iPhone owners.
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Radial 50 Does Radical Promotion
July 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Radial 50 is launching their first iPhone game, and has chosen a competition to raise awareness for their title as consumers have a chance of winning gift certificates upon completion the game.
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Disclaimer:Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios. |
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