Archive for the ‘Marketing Strategies’ Category

I-Play Launches Viral Twitter/MP3 Campaign

October 19th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In an effort to promote their new Hip-Hop All Stars game on the iPhone, I-Play has setup a new viral campaign based on Twitter that will allow consumers to score a free MP3 file.

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BulkPix into Publishing, Bonds Journalists Directly

October 15th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Following another three day trip to the Pixalon Office in Prague, I returned today to find a very interesting press release from BulkyPix in which they announce to have become an iPhone publisher like many others.

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NimbleBit Launches App Classics

October 9th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

It seems app discovery on iTunes is getting another push from Indie games developer NimbleBit. The games studio launched App Classics, a portal that tracks app popularity and interprets it in it's own way.

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Accumulate Brings Try&Buy and more to SE

October 5th, 2009 by Arjan Olsder Posted in Distribution, Marketing Strategies | No Comments »

SonyEricsson has signed up with Accumulate for their Flexion technology. This technology will wrap existing mobile games and offer consumers methods to trial and purchase the game in question.

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Mogo Uses Telemarketing to improve ‘Lite’ Conversion Rate

October 5th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Swiss developer Mogo has been offering consumers real time traffic information on their iPhones. According to Mac4Ever, the company has been calling users of the Lite edition to make the switch to paid.

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Digital Chocolate Introduces NanoVerse

September 25th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies | No Comments »

Digital Chocolate's CEO Trip Hawkins has unveiled their new virtual goods platform called NanoVerse. On it, they sell what they call NanoStars. Indeed, this is something new that they even patented.

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Airtel Goes Flat Fee on Mobile Games

September 15th, 2009 by Arjan Olsder Posted in Distribution, Marketing Strategies | No Comments »

Airtel, India's biggest operator, will be launching a flat fee mobile gaming service called GamesClub. The GamesClub service will be powered by Nazara and Synapsy.

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Nokia Launches MyDailyApp.com

September 14th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: J2me, Platforms: Symbian | No Comments »

Nokia has launched yet another initiative to drive traffic to their OVI Store. With MyDailyApp.com, the company will review one app or game every day and provide a deeplink to it.

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HeroCraft Dumps Old Symbian Games

September 11th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: Symbian | No Comments »

HeroCraft has chosen to make it's back catalogue of Symbian titles freely available to consumers that visit their website. The games are not ad-funded, but do hold an option to purchase more recent titles.