Archive for the ‘Marketing Strategies’ Category

AppVent Calendar Returns First of April

January 12th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

We ran a lot of stories on the AppVent Calendar website last month. On the website, consumers could pick up free games on a daily basis during the advent period.

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OpenFeint Releases Community App, Provides a Free App Every Day!

January 12th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

The battle of the social gaming platforms continues as OpenFeint has released a dedicated app that allows consumers to track their progress over OpenFeint supported titles as well as making direct use of social features.

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Verizon’s App Store Rollout Imminent

January 10th, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »

ME reports that the launch of Verizon’s App Store is imminent. The US based operator will first launch its consumer channel on RIM’s BlackBerry platform according to reports at CES.

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Handster Adds Global SMS Billing

December 28th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Mobile games and apps portal Handster has added global SMS billing to their payment offering. The company is easing up the process even more by bypassing registration by consumers.

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AppVentCalendar.com Unable to Finish

December 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

iTunes Connect is closed down over Christmas and so, gamers will be missing out the last two free iPhone games that they anticipated on through AppVentCalendar.com. Still the site was a huge success.

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AppventCalendar.com Successful After All

December 7th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Last week we reported about AppventCalendar.com, a website that promotes one free iPhone game every day, until Christmas. Though the second day disappointed consumers and questioned the future of the project, it seems to have become successful after all.

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AppventCalendar.com’s Failure to Launch

December 2nd, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Blacksmith Games has launched Appvent Calendar.com. On the site, consumers are intended to find a free game from the App Store. We said ‘Intended’ didn’t we..?

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Konami Releases PES Fan App

November 27th, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Marketing Strategies, Platforms: iOS | No Comments »

Pro Evolution Soccer 2010 (PES) is one of Konami’s biggest titles this season. To support retail sales, the company has released a free PES card trading game on the iPhone platform.

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Sidebar Brings App Discovery Tool to Android

November 27th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

App Discovery on Android has already been a pain for mobile game developers. With a new product called Sidebar, the Sidebar company hopes to change the way consumers browse the Android Market.

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3UK Expands Flexion Usage

November 10th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies | No Comments »

Earlier this year, Accumulate and H3G UK announced to be collaborating by using the Flexion technology for Try & Buy functionality on one of it’s sales channels. The trial proved successful.