Archive for the ‘Marketing Strategies’ Category

Namco Releases Discovery App

July 27th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Namco has released their Namco Games Portal app on the App Store. With the app, Namco hopes to help consumers discover new content and promotions from the publisher.

Read the rest of this entry »

Mobile Deluxe Monetizes on Charity

July 20th, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »

California based mobile games developer Mobile Deluxe has released two new games. Though the games themselves don’t look spectacular, they actually allow players to donate to charity by playing.

Read the rest of this entry »

AppsFire Helps iTunes Affiliates Sell

July 6th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Through a new widget, AppsFire allows website owners with a Linkshare or Tradedoubler account monetize on app sales through Apple’s official affiliate plan.

Read the rest of this entry »

SonyEricsson Launches Mash-App Discovery Portal

June 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

SonyEricsson has launched their new Mash-App service. Mash-App is a recommendation website where consumers can create themed (mashed) lists of their favorite apps.

Read the rest of this entry »

Gameloft’s Dutch Twitter Account Not Working

March 30th, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Several weeks ago, Gameloft announced to start Tweeting their news in the Dutch language. We started following the company and noticed it is nothing like a smooth ride for them.

Read the rest of this entry »

FreeAppADay.com Changes Business Model Again

March 30th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

The popular free games website FreeAppADay.com has announced yet another new business model and in all honesty, this one is actually looking very interesting for developers small and big.

Read the rest of this entry »

MWC: Flexion Wraps Android Games

February 18th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

Following the success of Flexion on the J2me market, the Accumulate development team has now also developed a wrapper for Android. This new wrapper will have the same features as the J2me version.

Read the rest of this entry »

Cobra Mobile Launches AppULike

February 15th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

Yet another app/game discovery portal has been launched this week. This time, UK developer Cobra Mobile has taken a dive into the competitive app discovery market with their AppULite site.

Read the rest of this entry »

Gameloft Celebrates 10.000 Twitter Followers

February 8th, 2010 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies | No Comments »

Creating a huge fanbase isn’t easy and we have to admit, Gameloft has been working very hard for it. Over the past months we have seen the company do many promotions with the result of reaching 100.000 Twitter followers today.