Archive for the ‘Marketing Strategies’ Category
HandsOn to Increase on Blackberry
March 5th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
HandsOn announced to increase support for Blackberry devices as they signed up for a deal with Bplay. Bplay is one of the most important channels for Blackberry entertainment content.
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Gameloft to Exclusively Sponsor 2007 Tennis Channel Open
February 26th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Imagine you want to introduce your newest mobile game to thousands of tennis fans.. You might then choose to advertise it in a club magazine or even op TV. Gameloft however, commited itself as exclusive sponsor to the 2007 Tennis Channel Open. During the event, which will be attended by top of the line tennis players from around the globe, Gameloft will promote their ‘Tennis Open 2007: Featuring Lleyton Hewitt’ mobile game.
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I-Play and McDonalds Team up
February 26th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
McDonalds these days is not only promoting a healthy lifestyle (and selling greasy burgers along with it), but the king of burgers has some tricks up its mobile sleeves as well. Their recent co-sponsorship with I-Play to the Midnight Gaming Championships in the US seems to have lead at least to a small love affair between the both, resulting in a massive mobile advertising stunt.
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Disclaimer:Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios. |
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