Archive for the ‘Marketing Strategies’ Category

Sprint Launches Sprint Arcade

October 22nd, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Sprint Though subscription based mobile gaming never really took off for i-mode, Sprint has now started the first US subscription based mobile gaming channel.

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Nissan Uses Mobile Games as Marketing Instrument

October 15th, 2007 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »

Nissan In order to inform consumers about Nissans newest car, the Nissan Rogue, Nissan will push a lot of free mobile content toward consumers consisting of wallpapers and a Nissan branded mobile game.

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Disney Appeal Fails over Mobile Game Charges

October 15th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Disneymobile In the U.S., Disney has lost an appeal against the Advertising Standards Authority (ASA) over advertisements for mobile games in the back of the Disney Store brochure.

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Glu, Hasbro and McDonalds Promote Monopoly 2007

October 9th, 2007 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »

Glu Glu has stroke a deal with Hasbro and McDonalds in order to promote mobile gaming by giving away one million free mobile monopoly games to McDonalds U.S. customers.

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Burger King Enters the Mobile Games Biz

October 9th, 2007 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Mobliss Mobliss has announced a major deal with Burger King to create and sell mobile games based on Burger King’s format, and at the Burger King restaurants. Who will sign the big M?

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THQ Wireless and 3 UK Into Juiced 2 Marketing

October 4th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Thqwireless Mobile games developer THQ Wireless and operator 3 UK have singed a cross platform marketing agreement where 3 UK will not only distribute the mobile game, but also gain visibility toward gamers.

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EA and Channel 4 Mobile Games Hunt

October 4th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Eamobile EA Mobile and Channel 4 have teamed up to start a competition for the best new mobile game. Game designers can send in their ideas and win not only the development of the game, but also a GBP 2.500 cash prize.

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Konami Celebrates Contra 20th Anniversary

September 20th, 2007 by Anonymous Blogger Posted in Marketing Strategies | No Comments »

Konami Time flies when your having fun. I remember my first Contra experience back at my Gameboy, or was it MSX? It’s been on many platforms in the past few years…

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Crash of the Titans Winner Announced

September 10th, 2007 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Vivendi Vivendi Games Mobile has announced the winner to their recent competition on O2 where a consumer could win a role in their newest mobile game Crash of the Titans.

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Glu; Handset Marketing Should Benefit Mobile Gaming

July 24th, 2007 by Anonymous Blogger Posted in Marketing Strategies | No Comments »

Glu_2 At the Develop Mobile conference this morning, Glu‘s Chris White (head of EMEA studios) expressed his concern about mobile handset manufacturers not informing consumers about mobile gaming.