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Archive for the ‘Marketing Strategies’ Category

EA Mobile Goes Into Subscriptions

June 18th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Eamobile
Remember the time of mobile game subscriptions? No? Then you probably
never worked with i-mode content. Now that iMode is leaving Europe, EA
brings subscriptions back to mobile gaming.

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Sonic Goes 8 Million

May 29th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

SegaSega’s all-time classic Sonic The Hedgehog has turned into a sales monster. Since the release early 2006, the mobile game has sold 8 million times. The top channel was Verizon’s V-Cast.

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Brew 2008: What is Zeebo!?

May 29th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

ZeeboAt Brew 2008, that was one if the big question marks above the head of Stuart Dredge. Apparently, there was a Zeebo commercial before each session started and it didn’t say much about what it actually is.

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Cellufun Goes Full on Facebook

May 21st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

CellufunCellufun has been porting their portfolio of mobile games onto Facebook. This allows players to take their mobile wap games to their profile and vice-versa.

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Twitter as Mobile Gaming PR Platform!?

May 18th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

TwitterEverybody seems to be on services like Facebook and Twitter these days. With all the mobile gaming platforms like N-Gage and RumbleX around, we are surprised that there is no export of achievements to social networking sites at the moment.

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Distinctive Utilizes Facebook For marketing As Well

May 18th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

FacebookFollowing in the footsteps of various other developers, Distinctive Developments is now also using Facebook to promote their latest mobile game Anytime Pool. At the same time, Distinctive takes Facebook gaming one step beyond.

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Sven Halling: Let’s make mobile gaming cheaper

May 6th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

End2endThe guys over at Mobile Entertainment Magazine have created a feature editorial with End2End’s VP of Game Services, Sven Halling, about the cost and flexibility problems in the industry.

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N-Gage & Gameloft Promotions

April 22nd, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Ngage_2It seems not only EA is involved in promoting the N-Gage service. Gameloft is actually giving away games and mobile phones to consumers that actively use the service.

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FIFA 08 To Power N-Gage Promotion

April 22nd, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

NgageN-Gage has started their European promotion by giving away free copies of EA Mobile’s FIFA 2008 mobile game to new users.

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Geetha Arts Goes Retail for Jalsa game

April 8th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

GeethaartsHollywood and Bollywood have always been doing more or less the same when it comes to movies. For the first time in Bollywood history, a mobile game is going retail in order to skip operator charges.

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Disclaimer:

Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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