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Archive for the ‘Marketing Strategies’ Category

Pangea Software Reaches 1 Million Downloads on App Store

November 25th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Pangea-software
Success on big platforms can also be achieved by small developers. A good example is Pangea Software. A small developer that managed to generate over 1 million downloads on Apple's App Store.

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T-Mobile’s Own Device Support (Sucks)

November 24th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

T-mobile
Since a few months, I own a MDA Vario IV from T-Mobile NL. It's also known as the wildly popular HTC Touch Pro. Great right? Not if you like mobile games and expect your operator to service you…

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AquaPhone, Micropayments Bring 2 Times The Revenue

October 30th, 2008 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Dynamic-pixels
The Russian developer Dynamic Pixels has announced that it's AquaPhone game has attracted 1 million gamers within the Russian Federation. The biggest success for the company isn't in just selling the game, but the highly attractive micro payments market.

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EA’s Need for Speed is VF’s Autumn Hero Game

October 24th, 2008 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

EA Mobile managed to get their Need for Speed Undercover racing game selected as Hero Game on Vodafone’s European decks for this autumn.

Vodafone’s Hero Game programme aims to launch market-leading titles across Europe, maximising the co-marketing synergies brought by local operating companies, IP owners and retail channels.

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Mpowerplayer Converts Mobile Games to Widgets

October 22nd, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Viral marketing is becoming more and more important to reach today’s public. Digital Chocolate has already experienced the power of viral marketing by promoting their mobile games on networks like Facebook. Mpowerplayer is now enabling this technique for the whole industry.

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Hudson Soft’s Free iPhone Games Promo

October 9th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Hudson Soft is celebrating the Tokio Gameshow by providing three of their mobile games for free to all iPhone and iPod Touch owners.

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123Play Teams up With Dennis Publishing for PR

September 16th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

123play.com today announced a partnership with Dennis Publishing, to give readers the means to download free mobile games directly to their phones.

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CTIA: Mytopia Sets Sail to Mobile

September 11th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Real-time cross-platform gaming developer and publisher Mytopia has announced that it will extend the reach of its platform to mobile. Currently, the platform is already plugged into various social networks.

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Statues Promote Mobile Gaming in Japan

August 25th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Hangame
Mobile gaming portal Hange.jp in Japan has thought up a new idea to promote their sales channel toward consumers. The company has deployed statues in order to increase the visits.

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Bejeweled Sold 25m Times

August 20th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Popcapgames
Bejeweled has been on the market for a long time. The game even got me through my student years when I had it on my good old Palm m515. Now the game managed to sell 25 million times.

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Disclaimer:

Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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