Archive for the ‘Marketing Strategies’ Category

Kingston to Promote Mobile Games

December 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Kingston, the memory manufacturer, has started to promote mobile games toward their consumers. The free downloads are provided through Movaya's content platform under the Busted Thumbs brand.

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Tag Games Goes 2.0

December 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

The guys over at Tag games have started to take a look at web 2.0 in order to promote their business. Though it's always hard to say that you can generate direct sales, it does show a great way to increase brand value toward the industry and consumers.

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O2 Launches Litmus

December 15th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

O2 UK's answer to the ever popular App Store from Apple is finally there as the company makes available O2 Litmus to a select group of consumers.

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Hutchinson Goes Flatrate with Synapsy

December 11th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Hutchinson Austria has launched their 3MoreGames service. The service combines both the traditional subscription based gaming model as well as the one off purchase in a full 3 themed experience.

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Apple Starts Review Voucher Programme

December 8th, 2008 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

Developers have been struggling since the start of the App Store to get their mobile games reviewed by the press. The process of making mobile games available to journalists needed to be improved and clearly it did.

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Twistbox’ Play For Prizes Passes 75m Sessions

December 8th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

It seems that acquiring the Play-For-Prizes platform from InfoSpace turned out to be a great move for Twistbox, an American mobile game developer and publisher, as it just passed 75 million game sessions.

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Mpowerplayer Launches on Facebook

December 8th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Mobile gaming platform specialist Mpowerplayer has launched it's PR activities on the popular friends site Facebook. Through the app, gamers can play and even earn free downloads.

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Metismo Opens Vektrax Source Code

December 2nd, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Vektrax, a game that was originally designed as a technology demo for Metismo's Bedrock porting platform, is going open source. With the source code, Metismo hopes to help developers to better understand the power of their platform.

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O2’s App Store Nearing Completion

December 1st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

While T-Mobile has been making a lot of noise around their plans for a non-Apple app store, O2 has been silent on the topic. Meanwhile, there is a site called O2Litmus.co.uk which, if you take a look at it's RSS feed, offers a sneak peak into the new platform.

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RumbleX Got Revamped and Supports iPhone and Android

November 25th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Since 2006, OrangePixel has been fighting to get the Rumblex experience in as many mobile games as possible. Through the SDK they hope to create a true Xbox Live experience to mobile gamers and so, stimulate the mobile games market.

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