Archive for the ‘Marketing Strategies’ Category

Nokia Starts N-Gage Promotions in Holland

January 29th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In big markets like the UK, Nokia's N-Gage platform has been promoted to the press for some time. Now, Nokia's press agency in The Netherlands has also started to create press awareness in the hope to create awareness for the platform in The Netherlands.

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Gameloft Starts Twitter Based Marketing and… is Kicked off!

January 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Gameloft is finally joining the long list of publishers that use Twitter as promotional tool. We must admit that the publisher may be late, but they are more progressive. Too progressive perhaps…

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SE’s PlayNow brings Mobile Games to the Shops

January 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In Asia, SonyEricsson has started a new content offensive. The company is selling PlayNow content, including mobile games, directly via a dedicated, automated sales unit called a 'Download Kiosk'.

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N-Gage Magazine Promotions

January 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Consumers who live in the UK and buy the latest official Xbox 360 magazine will be surprised to find an N-Gage voucher which allows one free download from Nokia's gaming service.

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The Biggest Android Fan

January 5th, 2009 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »

As you probably notice from the last couple of posts, AndroidOS seems to be taking the market by storm. Just like with the big consoles, fans are taking the brand beyond the phone…

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Namco Hits Facebook with More Brain Exercise

January 5th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

It seems that Namco has also seen the light of the Facebook community. Folowing companies like Digital Chocolate and Gameloft, it has also released a Facebook game to promote their mobile brain training game.

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Fishlabs Ditches Operator Channels

January 5th, 2009 by Arjan Olsder Posted in Marketing Strategies | 8 Comments »

Fishlabs has made a lot of noise for the last couple of months. In their latest blog post, the company says goodbye to many sales channels including those of the operators.

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ThumbThug

December 20th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Sometimes companies go just a bit too far to get attention to their website. Thumbthug is one of them. As from today, we will no longer cover any news from these spammers.

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N-Gage Takes the Bus in Indonesia

December 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In order to support their launch in Indonesia, Nokia has invested in a special promotional bus that will roam the streets in order to spread the word on the N-Gage mobile gaming services.

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GameloftLive Updated

December 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Gameloft has started a new promotional offence with the upgrade of their GameloftLive.com portal. On the portal, consumers can try mobile games in their browsers before they go ahead and purchase the actual game.