Archive for the ‘Marketing Strategies’ Category

MWC: SonyEricsson Takes Entertainment Unlimited Proposition on Content

February 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

SonyEricsson has launched a new content initiative called Entertainment Unlimited. This new content proposition should enable the company to compare with Nokia's Ovi services and Apple's App Store.

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Mpowerplayer About Content Discovery on Social Networks

February 15th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Mpowerplayer shared insights collected from the recent launch of its Mplayit Mobile Arcade application on Facebook and MySpace. The application allows consumers to discover and try mobile games directly from their Web browser.

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M-Biz to Offer Try-Before-You-Buy on Smartphones

February 11th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

M-Biz Global announced that its successful TnB Mobile solution (TryNBuy) for mobile game purchasing has been extended to include ‘native’ games working on several smartphone platforms.

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Tag Games Announces iPhone Competition

February 9th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In their mission to get their latest iPhone game, Car Jack Streets, promoted, Tag Games has announced a competition that will get the winner inside their mobile game.

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Microsoft Providing Free Mobile Games

February 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Microsoft's developers have started giving away free mobile games to consumers that sign up for their Twitter feed. Now we don't know why they would like to have consumers on a dev feed, but this is clever marketing that we can learn from.

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Vodafone NL’s App Store isn’t BetaVine

February 5th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Yesterday we announced that today would be the big day that Vodafone NL would launch it's own app store with the aim to increase data consumption from it's subscribers. Today we look at the surprising result.

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Zombies + Dating = Marketing Mix

February 3rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Nokia and Capcom have started a new approach to promote their latest mobile game; “Resident Evil Degeneration”. The companies released a unique dating site, right in time for valentines day.

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LivingSocial Promotes iPhone Games

February 1st, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

More Facebook news today as we also received an e-mail about LivingSocial's newest Facebook application called “iPhone Apps”. With this applications, consumers can show off their games collection.

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SGN about Wii Experience via iPhone and Web

February 1st, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

SGN had some success last week as they managed to write a guest editorial on Facebook's official blog. SGN took this opportunity to inform consumers on their iFun game/application for the iPhone.

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Dynamo Games Start it’s Own Sports Brand – UPDATED

January 29th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Dynamo Games has kicked off their latest series of mobile sports games based on a new, own brand. With the brand, it hopes that consumers recognize the developer and quality of it's sports games.