Archive for the ‘Marketing Strategies’ Category

Super Rewards Virtual Currency goes Mobile

April 14th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

With their virtual currency system, an initiative called Super Rewards is taking the one thing Second Life did right to the mobile gaming industry. Will it be a news source of revenue though?

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Fast & Furious Connects Players with YouTube

April 7th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

The developers of the latest Fast & Furious game on the App Store have brought something new to the mobile gaming community. Now, gamers can upload their fastest tracks to YouTube.

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CTIA: adMob’s iPhone Download Exchange Launched

April 2nd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

adMob has released it’s much discussed iPhone Download Exchange platform yesterday. The platform allows developers to share adspace with others in the hope to increase download volumes.

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CBS Starts Pervasive App

March 30th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In order to promote their newest TV show “Harper’s Island”, CBS is going interactive via the App Store. Via the special Harper’s Island app, viewers can dive deeper into the story as well as guess who will die next.

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N-Gage and PocketGamer Launch Digital Magazine

March 29th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

To further promote the N-Gage service, Pocket Gamer and N-Gage teamed up to create a downloadable PDF magazine which can be freely downloaded from the N-Gage weblog.

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N-Gage Officially Dropped N73

March 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In our latest interview with Dr. Mark Ollila, we asked him if there where any plans on supporting the good old N73. Sadly enough, he did not give us a yes or a no when it came to this subject.

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Nokia Acquired Minority Stake in Obopay

March 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Nokia seems to further diversify its reach in the global mobile content industry. As so, the Finish giant has invested enough in Obopay to acquire a minority share in the Redwood based mobile billing provider.

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GDC: Ovi to Feature N-Gage Games

March 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

When released in May, the Nokia Ovi store will be offering mobile games from the N-Gage platform according to Tero Ojanpera, who was interviewed by Reuters at the GDC in San Fransisco.

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N-Gage adds OxiCash Support for the Indian Market

March 25th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

India is clearly a very interesting market for Nokia’s N-Gage programme. So important that Nokia started a dedicated marketing wave with promo busses as well as now adding a new local payment system called Oxicash.

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Blocknights Twitter Promo

March 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

The team behind Block Nights have taken a new approach into getting mobile gamers to tweet about their Blocknights mobile game. They are keeping a real Poem contest.

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