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Archive for the ‘Brand Licensing’ Category

GDC: Glu Signs 5 New Activision Licenses

March 25th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Activision
Glu Mobile announced to bring five new Activision titles to the mobile gaming platform. The upcoming titles will be published worldwide for carriers and application stores that support Android, Blackberry, BREW, J2ME and Windows Mobile.

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Gameloft Licenses Terminator Salvation

March 10th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Gameloft
Hollywood is masively recycling evergreen licenses. As a direct result, we will be able to enjoy yet another Terminator movie by the end of May. Mobile game developer and publisher Gameloft managed to get hold of the brand from Halcyon.

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Artificial Life Licenses Borussia Dortmund

March 9th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Artificial-life
Artificial Life signed a licensing agreement with Borussia Dortmund, the German soccer club. Through this licensing deal, the company will be able to release a new mobile game based on the brand.

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Midway Selling Main Licenses

March 2nd, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Midway
In order to safe the company from going bankrupt, Midway has chosen to start selling some of it's main brands to the competition. The first license it has sold was Wheelman, next one is Mortal Kombat.

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EA Licenses G.I. Joe: The Rise Of Cobra

February 11th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Ea-mobile
G.I. Joe is coming to the cinema's, like how cool is that!? Well, it's cool enough for EA to at least license the brand from Hasbro for all platforms imaginable, including mobile!

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Mobivention Licenses Hello Kitty

February 10th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Mobivention
Mobivention has signed a distribution agreement with Sanrio Digital for the Hello Kitty brand. The agreement provides mobivention with the distribution rights for the content throughout 7 European countries.

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Nickelodeon Enters the iPhone

February 8th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Mtv
Nickelodeon has announced that the company will start to make use of the popularity of the iPhone. Next to streaming mobile video applications, the company will also be launching mobile games.

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Connect2Media Licenses “The Dog”

February 5th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Connect2media
Connect2Media has reached an agreement in principle with 4Kids Entertainment International and Artlist, Inc. to license the worldwide (ex. Asia) rights  to “Artlist Collection: The Dog” for mobile games and content.

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Movaya Licenses Hooters

February 3rd, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Movaya
Movaya has announced a licensing deal for the Hooters brand. The company is launching it's first iPhone mobile game at the same time, which is a Calendar based sliding puzzle.

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Duck Hunt Removed from App Store

February 2nd, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »

Nintendo
It doesn't happen often that mobile games are pulled from the app store because of intellectual property claims. Yet, Nintendo has taken action to get a Duck Hunt clone removed from the App Store.

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Disclaimer:

Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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