Guppy Games serves Andy Rodderick

August 23rd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Guppy Games announced they will release a tennis game around US legend Andy Rodderick. The release will first happen in the US, but during the US Open event that is broadcasted all over the world, the game will see a wider launch.

"Without the cooperation of Andy Roddick, we would have not have had this chance to create the most exciting tennis game on the market," said Alex Choe, CEO. "Andy Roddick is a powerful athlete and we are ecstatic to have him as a part of this venture."

Hudson Entertainment scores Bob Marley license

August 21st, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Hudson Entertainment will start passing the mobile to the left hand side as they hauled in the license for reggae legend Bob Marley. With three games already in the pipeline, we will see Bob on our mobile phones really soon.

"The staying power of Bob Marley is a true testament to his musical gifts to the world," said Hudson Entertainment president John Greiner. "Marley’s ideas and beliefs are more powerful than ever, and to be able to bring his own unique culture to a new generation of people is truly an honor. We wanted to create an interactive experience that captures the Rastafarian spirit and all the elements that Marley loved, from music, to island life, and soccer."

Gameloft to scoops up “Lost” and “Desperate Housewives”

August 15th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Gameloft has plunged fully into TV licenses. After releasing movie hits like King Kong and War Of The Worlds, Gameloft kicked off a few weeks ago with The O.C. and now announces the purchase of the licenses for ABC’s hit series Lost and Desperate Housewives.

"The O.C. was a perfect choice for us because the story line with all of its scandal, intrigue, suspense and drama made for a great mobile game; it gave us a lot of room to play with creatively," Gameloft President Michel Guillemot said. "It’s the same thing with ‘Desperate Housewives’ and ‘Lost.’ Both shows have a massive following that resonates with millions of viewers each week."

Next to the mobile games, we can expect Ubisoft to come with next-gen games for Lost.

Tubbs goes global with Player X

August 3rd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Player X announced their release of Miami Vice in the US late last month. Player X plans to release the game also in other territories, riding on the marketing wave that will be created by the movie that is coming. Previously, Infospace released a game based on Miami Vice in 2005. “We are thrilled with Player X’s ability to achieve ubiquitous deployment of Miami Vice mobile content and that fans of this film worldwide will have an opportunity to engage a piece of Miami Vice’s dangerous and alluring world on their handsets” said Jeremy Laws, vice president of Universal Mobile Entertainment. “Miami Vice is one of the most highly anticipated movies of the summer and we believe the mobile game will further enthral a global audience,” said Tony Pearce, Player X CEO. To support the game, Player X released a dedicated website at www.miami-vice.the-mobile-game.com. With such a url, we are happy that it’s not a wapsite 🙂

Infospace to do Activision

August 3rd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Infospace announced a deal with Activision to publish and distribute their licenses. The deal includes titles like Tony Hawk. This is an interesting move since HandsOn and Jamdat have also been distributing Activision titles in the past.

Face-off: Ozura vs. Eidos

August 3rd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Ozura‘s newest game might be taken to a whole new level as Eidos might interfere with it. Ozura recently announced their newest epic action adventure starring Lava Kroft, a girl that’s all about adventure. Now the parents of Lara Croft are upset (as was to be expected). So Eidos is now investigating how to handle the almost infringement of their copyright. "The game first came to our attention yesterday evening," a spokesperson said. "We have contacted our legal department and brand team who are currently investigating the matter." With many games in this world having names similar to originals, this might be a case that shakes up the whole market. We’re curious about the results as are you probably

SNK’s Fatal Fury to hit the mobile during Q3 2006

August 2nd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Hudson Entertainment announced their plans to release the well known fighting game Fatal Fury, originally developed by SNK for the Neo Geo system,  to the mobile phone in Q3 of 2006. Fatal Fury Mobile will be based on Fatal Fury 2 and will be launched on J2me and Brew handsets. “It is our distinct pleasure to bring this much loved SNK fighting game to cellphones.” Said John Greiner, president and CEO of Hudson Entertainment. “It is quite impressive how all the action-packed essence of the classic title fits on a small device. It serves as a great compliment to our library of games”.

Ayrton Senna license for Meantime Mobile Creations

August 2nd, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Meantime Mobile goes pole position as they scored the license to Ayrton Senna and the Senninha character. They expect to soon launch a series of games starting with Ayrton Senna Pole Position and Senninha Racing.

Player X Strikes it Lucky

July 25th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Player X launched yet another TV quiz for mobile as they signed for Strike It Lucky with Freemantle Media. The deal follows in a series of previous licenses from Freemantle Media like Blockbusters and Family Fortunes. The deal also includes wallpapers, ringtones and other mobile content.

Deathrow for Koch and Hudson

July 24th, 2006 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Koch Records and Hudson Entertainment have gained the rights to publish mobile content based on the artists from Death Row Records like Tupac and Snoop Dogg. The license is issued for North America only as EU distribution is handled by Buongiorno and South Africa by Teljoy.