Archive for the ‘Brand Licensing’ Category

In-Fusio vs. Microsoft

January 2nd, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

It sounds like the latest games, but we just got an email about a legal battle that’s about to start between the French and US giants. In-Fusio openly accused Microsoft for seeking a way to terminate a $ 2 million licensing deal on the Xbox smash chart breaker Halo.

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Digital Chocolate and EMI Canada join hands

December 19th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Digital Chocolate and EMI announced a deal to merge music and mobile gaming. Trough this deal, the consumer will see their favourite artists pop-up in DC’s mobile games. The first release will be Club K-os. This will be a rebranded version of DC’s award winning Nightclub Empire game.

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Digital Chocolate takes on The Sopranos

December 13th, 2006 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Digital Chocolate and HBO inked down a licensing deal to bring The Sopranos into the world of mobile gaming. For the US, “The Sopranos Bada Bing!” will exclusively launch on Cingular, but in Europe we hope to see it pop up in many more places. The game will be set up to lure the viewer into an interactive experience with all known characters from the cast.

Glu’s first negotiations with Atari successful

December 13th, 2006 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Glu has successfully extended the range of Atari licenses they received after the acquisition of I-Fone earlier this year. Glu will kick off by releasing Centipede 21st century edition where the classic arcade game will be polished with extra themes and features to extend its playability.

Sulake extends Haboo’s mobile adventures

December 12th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Sulake has already released a few Habbo Hotel based mobile games into the mobile world with great success. The company now announced it will go a step beyond by connecting the actual Habbo Hotel itself to mobile gamers all over the world. Exact specifics are not known yet, but it’s clear that PC and mobile users will have possibilities to communicate with each other and also other features like buying and spending credits will be included. For this project, Sulake will not use J2me like before, but wap and i-mode.

Glu & Celador extend relationship

December 6th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Glu‘s work on the “Who wants to be a millionaire” clearly has paid of as both Glu and Celador signed for extending the partnership. Glu delivered the first mobile game under the license back in 2004 and currently has three editions in several languages. Read the full story at Mobile Entertainment Magazine.

Mobile licenses can hurt the original

December 5th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

I have never really been posting it on the blog, but a lot of business contacts know that in my job I always regard mobile game quality as something that is really important. After all, in the end we all want the consumers to come back right? What often amazed me though is the fact that there are always highly branded games which deliver a real poor experience to the user. I will not name the games, as I don’t want to point any fingers, but in the past I have said no to games that could have brought in a lot of money if they went live.

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Square Enix announces Destiny’s Child Groove

November 29th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

Square Enix licensed Destiny’s Child from Sony BMG. They are expected to release a dancing game on the freshly signed license.

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Glu signed Project Gotham Racing (PGR)

November 28th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »

It seems Microsoft made a small switch as it’s latest franchise, Project Gotham Racing (PGR) is not handled by In-Fusio like many other Microsoft licenses, but by Glu. The mobile game will feature 9 real life models with the same characteristics as in the X-Box game.

Gameloft signed up for Reggie Bush

November 24th, 2006 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Gameloft today announced it has inked down a deal to use New Orleans Saints running back Reggie Bush for their forthcoming American Football game. The game’s full title will now be Reggie Bush Pro Football 2007.