Archive for the ‘Brand Licensing’ Category

CGA: Flashman to Bring CodeGlue to the Living Rooms

February 9th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

At Casuality-West, Flashman and CodeGlue inked down an agreement to bring original games by CodeGlue to platforms like Xbox 360 Arcade

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Celador Bought by 2WayTraffic

February 8th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

According to AFX UK, Celador, the company that is responsible for one of the biggest licenses in mobile today called “Who Wants to be a Millionaire“, has been acquired by the Dutch company 2WayTraffic NV for 106 Million Stg. Quickly after the deal was signed, 2WayTraffic announced 4 new deals to expand the license even more on a global level. With all the new deals to further capitalize the format we wonder if their mobile strategy might change as well?

Jump Games Does Fido Dido

February 4th, 2007 by Arjan Olsder Posted in Brand Licensing | 2 Comments »

Fido Dido is known across the globe for its appearance in TV commercials for many years. In 2007, he will make the jump to mobile together with the Indy based developer Jump Games. Joanna Ferrone, creator of Fido Dido thinks the step to mobile games is a natural progression for the character.

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Gameloft knocks on the U.S. Army door

January 30th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

Sometimes it amazes me (positively) where publishers get their licenses from for their newest mobile games. Gameloft is one of those and they have just done it again. This time they licensed “America’s Army: Special Operations”.

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Gameloft Adds Stars to Real Football 2007

January 26th, 2007 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Gameloft announced to release its newest version of Real Football, the 2007 edition, with the help of three all new football stars. To polish the game, Gameloft managed to ink down Patrick Vieira, captain of the French national team, Steven Gerrard, captain of Liverpool and Carles Puyol, captain of FC Barcelona. Real Football will become available the 9th of February to operators and portals worldwide.

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MTV and Jamba to intensify partnership

January 25th, 2007 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Jamba has signed an agreement with Viacom to create a closer cooporation between the two companies. In the agreement, Jamba (also known as Jamster in some countries) has received licenses to develop mobile content and mobile games around formats of MTV, VIVA, Nick and Comedy Central in Germany, Austria and Swiss. Both Viacom and Jamba will promote the products on these markets under both names. From what we understand from the German press release, VIVA will also launch a TV program revolving around ringtones produced by Jamba.

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Masabi to Launch Playtech Titles

January 24th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

UK based developer Masabi has inked down a deal with playtech to unleash a series of casino games based on Playtech licenses. With the series of casino games, masabi is going to walk in an already heavily competitive genre which is also in some countries under political preassure.

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Will Commodore Gaming see the light?

January 10th, 2007 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

It’s been a while since we handled some news about Commodore Gaming‘s plans to go into mobile game development. More or less, we didn’t see anything since they opened up their portal at commodoregaming.com. Today however, new rumors came in about a deal made for mobile game development. Kiloo seems to be the development studio chosen by Commodore. We will soon come back with the details.

OneNine Studio’s licensed GoPets

January 7th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

OneNine Studios, a new mobile game developer started by people from Activision, Gameloft and Vicarious Visions announced their activities to develop the mobile version of GoPets. GoPets is an online multiplayer community that holds half a million players.

Simon Says; Go Cross-Platform (Eidos)

January 4th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »

In an exclusive interview with MobileIndustry.biz, Simon Protheroe (director of new media at Eidos) explained the benefits of developing games to be delivered across multiple gaming platforms. He explains the return on investment is much bigger if a mobile game can be deployed on both the mobile phone and PC or Xbox Live Arcade. Something several other companies we highlighted like Cheeky and Software Amusements are already aiming at. Simon still believes in publishing dedicated mobile games, but Eidos will clearly bring as many titles as possible to other platforms to cut development and marketing costs.