Archive for the ‘Brand Licensing’ Category

Glu Licenses Price is Right and Family Feud

April 3rd, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Glu Mobile has signed a new licensing deal with FreemantleMedia to get hold of popular show formats like The Price is Right and Family Feud for North and Latin America.

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MotoGP from THQ to Capcom

March 31st, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

As long as I know, THQ has always created motor racing games based on the MotoGP. Today however, the news was released that Capcom has gained world-wide exclusive rights to the name on all platforms.

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Deal or no Deal USA, from Mobliss to I-Play

March 26th, 2008 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

In a new licensing deal with Endemol US, I-Play managed to take over the Deal or no Deal brand for the development and distribution of mobile games.

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Glu Licenses Madagascar Escape 2 Afrika

March 25th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

With the cool animals from Madagascar returning to the cinema this winter, it couldn’t be long before a company licenses the brand for a mobile game. In this case, Glu is the lucky one to get hold of it.

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Gameloft Licenses Ferrari

March 19th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Gameloft has closed a new licensing deal in which the French developer and publisher gains access to one of the biggest brands in sports cars; Ferrari.

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Cometa Wireless Licenses Happy Fruits

March 13th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

In a brand licensing deal with Bell-Fruit, Cometa Wireless got hold of Bell’s Happy Fruits brand, which will now be turned into a mobile gambling game.

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Glu Extends WWTBAM License

March 10th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Glu and 2waytraffic have announced to extend the licensing deal based on Who Want’s to be a Millionaire, one of the hottest brand licensing deals in the industry.

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Player X Does Endemol

March 6th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

It seems Endemol is turning over when it comes to the internal problems of fragmented distribution rights to TV shows and other Endemol owned content, as Player X has been selected as distributor.

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Player One Licenses PDC

February 28th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Player One has licensed the official PDC brand from the Professional Darts Corporation. Player one is already preparing the launch of the first darts world championship mobile game based on the license.