Archive for the ‘Brand Licensing’ Category

About (Free) Brands in Mobile Gaming

May 19th, 2008 by Arjan Olsder Posted in Brand Licensing | 1 Comment »

Last November, Jan Rezab was here with us. During his visit we talked about a lot of things and specially brand tactics. An interesting subject which we will work out below.

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Concrete Licenses PBA

May 19th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Concrete Software has inked a brand licensing deal with the Professional Bowlers Association (PBA). The first PBA game should launch in June during the PBA Team Shootout event in Six Flags.

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GlobalFun Bags Latin Cartoon Network License

May 18th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

GlobalFun has pulled in yet another interesting licensing deal with Turner Broadcasting. This time, the company will bring Cartoon Network branded mobile games to Latin America.

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THQ Licenses Marvel Super Hero Squad

May 8th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

THQ bagged another license today as they announced their licensing deal with Marvel. Through the deal, THQ can create Marvel Super Hero Squad games on all platforms.

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THQ Extends Dreamworks Deal

May 8th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

THQ Wireless has extended their brand licensing deal with Dreamworks. The next mobile game to spawn from this deal is MasterMind, scheduled for 2010.

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Player X and Paramount Join in Distribution

May 7th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Player X Seems to have inked yet another big distribution deal, as they announce a partnership with Paramount Mobile Entertainment for distribution of their mobile games and video.

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Gameloft Licenses The Mummy

May 2nd, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

The Mummy is returning to the cinema’s, and so Gameloft has inked a new licensing deal with Universal Pictures in order to release The Mummy: Tomb of the Dragon Emperor.

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Gameloft Licenses Hulk Hogan

April 22nd, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Hulk Hogan, probably the most famous (and by now maybe even the oldest) TV wrestler has singed up for a licensing deal with Gameloft.

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The Sims Domination Tour

April 17th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

Though the brand is gettign pretty old for gaming standards, EA clearly shows it’s power is far from depleted as 100.000.000 games have been sold worldwide!